"Wine roads" are generally considered as a tool to promote rural development in a particular area, designed primarily to promote wine tourism through the selection of high-vocational wine routes. Today, this definition is even wider, and beside vineyards and cellars, the "Streets" are also designed to enhance the gastronomic, natural, cultural and historical attractions present, in an integrated land resource logic. The Campania Region also, following the National Framework No. 268/99, governed the promotion and realization of the Wine Roads by issuing a specific Regulation to establish the rules and standards to be followed in order to rationalize this important instrument of strategic promotion of rural territory.
In the presentation to the Rules, published by SeSIRCA in a nice color brochure, Councilor Aita states that it responds to the need to ensure that the paths to be conceived are the result of a unitary choice and coordinated with clear rules and shared. Just to meet the operators and promoters of such initiatives, also in relation to the complexity of the technical specifications on the graphics and cartollenistic to be followed, the brochure was printed, through which the official logo chosen by the Region that will be present in all the graphic exhibitions that will accompany the 11 Roads already recognized or in recognition.
The Wine Roads, defined in Italy by the Law of 27 July 1999 and the subsequent DM of 12 July 2000, regulated in Campania by DGR no. 3504/01 and subsequent amendments and additions, they want to be an attempt to foster, rationalize and qualify the wine-making offer; Aim to promote the territory in its broader sense, supporting the creation, qualification and valorisation of paths that favor the organization of a joint and coordinated supply that starting from the oenological productions conjugates all the productive realities that insist on high areas Wine-growing region of the region: typical productions, art treasures, tradition, gastronomy, handicrafts, culture, history and exceptional landscapes of our territories.
The Regional Regulation does not intend to impose constraints but, in addition to meeting the need for coordination, homogeneity and control, wants to ensure the representativeness of the proposal (fixing the minimum number of memberships for each of the categories concerned), the quality of the proposal (Setting the minimum standards to be met by the members and the same Road) and intends to set the coordinates on which producers can build their own way and with it the network of companies that accept, with conviction, to cooperate to be more competitive And gain visibility.
It is no coincidence that the Regulation stipulates that the actors, the protagonists of this new opportunity, are solely and exclusively producers, because it is up to them to come forward with proposals for the establishment, management, promotion and development of each Wine Route .
There are 10 Wine Streets recognized in Campania.
In Campania, 10 wine roads have been recognized, including 19 of the 20 names of bells; For the Doc Capri Wine Road are in process of recognition. A total of 130 wine and cellars, 65 farms, 78 typical local produce companies, 80 typical restaurants, 34 tourist-receptive facilities, 17 wine shops have joined.
But the Road Recognition represents only the first phase; Within six months of recognition, the Promoting Committees, organizations that have favored the first aggregation of producers, will have to become a Management Committee which must define minimum quality standards for access to the Road itself (which, however, must meet those imposed The Regional Regulations), the control activities, the parameters for the determination of the associative quotas, the identification of the wines and products of the Road, etc.
At the end of this route each Road will be managed by a Committee; Will have its Statute, with the rules of operation; Will be easily identified by users through a distinctive logo and a wrap-around roadmap that, by using a coordinated image, will allow wineries through informational signage, land maps and mappings, to easily move around and reach the office Information, wine-growing companies and the many road adherents, including farmhouses, restaurants, wine shops, artisans and farms expressing typical productions; Companies must be in a position to offer hospitality, they must have adequately trained personnel and must provide information material, respecting the minimum hours announced. Other requirements are specific to the type of company involved.
The Campania Region in order to ensure a unified and coordinated image of the wine roads system in Campania has defined and approved the regional logo - which has to be harmonized with the logos related to the individual Roads -, the graphic rules and the road mapping .
The Wine Streets are, therefore, the starting band in Campania; But it should be pointed out that, in order to take off a Wine Road, it is not enough to make a mere listing or presentation of economic subjects or, even less, to trace a route on a map. The success of a Wine Road, in addition to the "classic" itineraries that can benefit from a historical and cultural "annuity", due to a long-standing tradition in the market, will be correlated with the degree of validity of the elaborated project, And above all, the professionalism of the members, their cultural formation, the degree of solidarity between them, the "pact" of welcome that will offer to tourists, the quality and quantity of services that economic subjects can guarantee to such a guest `Is the journalist, especially attentive. A pact of trust and transparency with the visitor who does not allow stretch marks on the part of anyone: each will have to express the need to possess more than just entrepreneurial skills as well as relational type. The wine producer will qualify more than wine producing, protecting and enhancing the environmental resource within the delimited territory as a wine road.
Only under these conditions the Wine Streets will allow the growth of the entire economic fabric of territories that are often the real fields of artistic, cultural and gastronomic riches, often unpopulated. An opportunity that can not be disregarded if we consider that some estimates attribute to Wine Streets the potential for economic growth up to 15 times the investment - as long as the proposals and services that the journalist requires and urges are implemented - and the possibility To create new employment and new trades, often very rewarding, for 10,000 units.